Choosing between PPC and SEO

seo, ppc, pay per click, marketing, france, ppc advertising, french, multilingual, Choosing between PPC and SEO

If you’re entering a foreign marketplace like France, then choosing whether to use PPC (Pay Per Click) or SEO (Search Engine Optimization) to promote your business can be difficult.

This infographic gives some guidelines about when to choose SEO and when to choose PPC.  If you’re promoting your site in a language that you don’t speak particularly well, then PPC is obviously the easier route, as it means that you only need to translate your PPC ads and your site (yes, if you’re targeting France, then it’s still essential to have your site in French, even with PPC).

Let’s assume you speak the language fluently.  If so, then PPC generates immediate results on the day you place the ad, however if you stop paying for the ad then the results disappear just as immediately.  SEO on the other hand takes a while to start, but if done well will generate organic traffic for years to come with just a minimal top up.

If you go the SEO route, it’s essential to use a company that’s familiar with the latest Google algorithms.  These days links have to be high quality and relevant to be effective.  As the infographic shows, it’s not always necessary to choose between them and you can use SEO for some keywords and PPC for others.

The infographic was written by Martin Woods, the SEO Director of the French SEO Team at Indigoextra Ltd.  Based in the UK and Montpellier, France, the team offer SEO in English, French, German and Spanish.

When he’s not unravelling the ever-changing puzzle of SEO, Martin loves unravelling and creating cryptic crosswords and has written over 500 crosswords for The Big Issue in the North, a homeless charity.  He home educates his two boys and also enjoys skiing, reading and walks in the beautiful countryside that South France offers.

4 comments

Welcome to LkkReplicas.com. We supply replica watches uk with competitive prices and without sacrificing the legendary superb quality. We supply replica watches of Rolex, Swiss, Omega, Breitling, Cartier, Tag Heuer, Panerai, Patek Philippe watches and so on. As the real popularity of replica watches sale also received a copy of a lot of people in the market. A copy of the precise function of the number of replica watches sale especially those experts, such as the pilot's dream list. More importantly, a non-professional is eager to strengthen its unique design and quality of brilliant. Rolex watches are the most common selling price is amazing one of replica watches sale. Therefore, many of them famous, However, such a high price is the average income of people can not afford. They can only dream of these watches, but never have. Generally speaking, the design of a real replica watches uk worth $ 9,000 or more. It depends on the model you choose. At the same time, a copy of the hublot replica sale may only cost about $ 150 to $ 250. Of course, copies of a people are alternative.

Reply

a pride for me to be able to discuss on a quality website because I just learned to make an article on
cara menggugurkan kandungan

Reply

Very good informative article. Thanks for sharing such nice article, keep on up dating such good articles
Austere Technologies|Mobility

Reply

Post a Comment

Note: Only a member of this blog may post a comment.