Benefits of Targetting Long Trail Keywords



Even Social Media Marketing needs a strategy

The presence of social media in the lives of everyone around you is undeniable. If you develop a marketing strategy using social media that is successful, you will have many new clients and leads to pursue. The benefits of targeting long tail keywords and using social media are undeniable and the only way you will be able to get ahead in the world of small business. The following are a few steps to take when developing a strategy for your social media marketing.

Listen to What Everyone Is Saying

When you first start trying to develop your strategy, get online and listen to what everyone is saying about your product or product like yours. This helps you to determine who your target audience is and what they are looking for online. Many people make the mistake of just using one form of social media, which limits their exposure to potential customers. You may have started using a social media site as a user, but be sure to conduct your business persona in a much more professional way than you would your personal persona. This will allow your customers to see that you are serious about your business, which will help develop their trust in you.

Develop Your Content

The best thing for you to do with your online content is to use specialized keywords that are specific to your business. Be sure that the content that you put on your social media page is well thought out and professional sounding. The worst thing you can do is to put out unintelligible content that is impossible to follow and easily dismissed. The goal you should have is making sure that your content is informative for you customers and easy to follow for prospective customers.

Early on in your development strategy, you should evaluate how you measure the success or failure of your social media campaign. If you measure your success by the number of followers that you have on a social media outlet, it should not be too hard to have a great deal of success rapidly. But for more long term goals, such as expansion of your business, the success will come at a much slower wait but will be well worth the wait. You should make sure that you always keep the content and posts on your social media up to date to avoid having a stagnant page. Getting help from professionals on what to do regarding your content marketing is important and will help to ensure the success of this venture.

Top 6 Social Media Platforms that Offer the Greatest Organic Reach

 
Social media platforms are a great way to reach out to a wider market and get their genuine opinions about your products and services. However, with the ever-increasing competition in the market, organic reach has been replaced with the paid reach where marketers spend money to promote their business on Social Media. Unfortunately, this is not how you succeed in your online business and drive genuine traffic to your site. Therefore, it is quite necessary that you realize the significance of organic reach and work for it.

We have compiled the list of top 8 social media platforms that offer greatest organic reach. Have a look.


1.    Facebook: 
Facebook is certainly the best platform to promote your website. But the increasing popularity of this social networking site has arisen many challenges for the webmasters. Facebook has recently proclaimed that it will minimize the overly promotional page posts. With this proclamation comes the bad news for a majority of webmasters since it was one of the best ways for pages to improve their organic reach directly. A study has shown that Facebook pages that have million likes receive only 2.27% average organic reach. As an instance, if your page has 64.5 million likes, you can only reach around 1.5 million fans. Thus you have to pay to increase your organic reach. However, there are various ways to improve your organic reach such as posting fascinating content, videos and sharing things that your audience is most interested in.  

Tips to improve organic reach:

1.    Post at non-peak times: Yes, you probably have heard that you should share your content at the peak times. But let’s consider it this way, if there is less things being shared on Facebook, there are more chances for you to stand out.

2.    Share self-explanatory images: It has shown that self-explanatory images reach more audience than normal images. The matter of fact is that nobody likes to read long articles word by word. Web users like to scan information and nothing beats self-explanatory images.

3.    Listen to your audience: It’s always a bright idea to engage your audience with questions. This way you can ensure that you are serving to the right audience with the right products.


2.    Twitter:
Twitter is yet another most frequently used Social Media platform to post the recent updates. It is said, “Be brief, for you might not get a chance to complete yourself”. Perhaps, this is the reason why Twitter provides you with only 140 characters to post. However, with this limitation of words comes the difficulty of reaching the targeted audience. Also, the average interaction rate on Twitter is 0.03% only. In simpler words, for every 1 million followers the average interactions are 300, which means there are very less chances of reaching to even half of your followers.

A research by more than 100 brands has found that there are certain tactics to drive the highest traffic from Twitter.

•    Include auto-expanded photos:
Twitter is gradually converting into a visual network and adding photos and videos can greatly improve your organic reach. A recent study by Buffer has shown that an average number of tweets with photos get 35% boost in retweets while videos manage to receive 28%.

•    Leverage Real Time:
Twitter is certainly all about real time events and conversations and this is why a majority of brands have seen a huge jump in their retweets and organic reach by leveraging real-time. Make sure you stay true to your brand while joining in the conversation. 


Here is a great example to justify what we are talking about:
British airways tweet when the Royal baby girl was born:


3.    Google+: Google+ is the product of the search engine giant Google. Therefore, it is the best social media platform present today. However, Google+ has recently removed most of its features. It only has limited features now such as communities and collections. And in order to make the most of these features, you have to be active on it. Facebook and Twitter being the most popular platforms make many webmasters overlook the power of Google. However, you probably don’t know that for every Google+ interaction, a brand attracts 0.09% of follower count which is less, but it can be increased if you share it in different communities and collections.  

4.    LinkedIn: A post on LinkedIn can attract 20% organic reach provided it engages users. This number can even increase up to 60% only if you post more often. To boost the organic reach on LinkedIn, you should post more professional and informative data. For an instance, you can post case studies or may be an informative article on how to set up a business. Anything and everything you post on LinkedIn would help you widen your professional network. However, you need to ensure that you post at the peak time i.e. during business hours.

5.     Pinterest:
You need to make sure that you have an active Pinterest account if you want to promote your brand. Studies have revealed that the organic reach on Pinterest is much more than Facebook and Twitter because your pins are visible to greater number than the number of your followers. You probably don’t know that a Facebook and Twitter posts offer 90 and 24 minutes of visibility respectively whereas Pinterest can provide 151,200 minutes according to a recent study. To improve organic you can add PIN IT button on your blog and share infographics on your Pinterest account. Really, sharing infographics on Pinterest does work.

6.    Instagram:
Instagram, as you know is used to post pictures and videos. And it is actually very difficult to measure your organic reach on this platform. As a matter of fact, Instagram holds a total of 20% of the Organic Search.

Hastags:
You can improve your organic search on Instagram by actively commenting on other followers’ posts. Using the correct #hashtag can help you big time because that is used for the searching on social media.


Shoutouts:
Shoutouts are another way to reach a wider audience. However, only few brands are aware of this strategy and thus it is hardly used. In shoutouts, you can ask account holders with a large number of followers to share one of the best photos of your brands with his/her followers to improve organic reach and in return you can do the same to give back the favor.


Although the organic reach has declined but it would be too soon to say that it is out. Because technology can surprise you anytime.

Author Bio - Nirdosh has a knack for exploration and loves to dig into WordPress, and share her knowledge with others. She is currently working with WP Daily Themes. She is also a programmer, a writer and a motivational speaker.

I Forgot How To Instagram, a witty guide to Instagram?

I Forgot How To Instagram, a witty guide to Instagram?
New to Instagram? Have been using Instagram but suddenly forgot how to navigate completely as though you just woke up from a coma and had to relearn how to eat, talk, and Instagram? By now you've probably figured out that Instagram is a photo and video sharing social media site that a large amount of users are on. The second thing you have probably figured out is that you want to be a part of Instagram. That's no problem at all! Don't worry about a thing if you've forgotten how to Instagram. We're going to show you everything you need to know to get back on your feet and posting and scrolling through your favorite shots again so you can join the millions of users happily posting and viewing photos. Or you can check out A Beginner’s Guide To Instagram for more tips and info!

Sign Up For The Site
The first step to using any site is signing up for it so you can use it. Download the app to your smart phone whether iPhone or Android and get started registering your Instagram account. All accounts registered to the site are public when they start but you can change your account to private where only users that have been approved can follow you or view your photos. Go to the tab for "Profile" and click on Privacy, where you can keep photos private. Register your profile, edit your profile, and change your profile picture, and you're ready to get started!

Enable Push Notifications
Instagram offers its photo feed through apps instead of web so you may want to set up push notifications. You can set up notifications that alert you when someone comments or likes your photo, when you are mentioned in a comment, when your photo is on the Popular page, and when you are tagged in a photo. Go to Settings from your profile and select Push Notification Settings. You can configure preferences for the app by going to Settings and going to the Notification Center and find Instagram.

Connecting To Social Accounts
Instagram can also be connected to your social accounts. It's possible to link up your Instagram to not only Twitter but Tumblr, Facebook, Foursquare, Tumblr, Flickr, and more. Go to Edit Sharing Settings in the Profile Tab to connect your social accounts and choose the network you want to connect it to. This way every time you post a photo you'll be able to share it on the networks you've enabled.


Posting Your Own Photos On Instagram

One of the great advantages of Instagram is that you can add a digital layer or photo filter over a standard photograph to give it a different look or just a polished, edited version. Filters can dull or brighten colors in the photo or go black and white or give it a sepia hued vintage feel. Click the button with the blue camera in the navigation panel's center and you can choose to take a photo or used an already saved one. For video, choose the Video Camera option to the right. In the lower left screen click the double-square button to post saved photos. Full size photos may have to be cropped. Three icons will appear that offer you 17 filters to add programmed effects to your photograph. Choose the best one for you and once you're done, click the green checkmark. You'll go the social sharing screen where you can add a caption, add hashtags and tag people. Choose the networks you want to share to and click Share Post and you have uploaded your first photo to Instagram! Enjoy your new found knowledge of Instagram and all the glorious photo sharing that comes with it!

Conclusion

You must know that you can view, comment, like and follow others in Instagram's official website. You can also try some other web apps like statigram and webstagram, they have some useful sorting features and they provide free stats everyday.

Are You Textually Active? What Your Texting Means


What Texting Means
Some form of texting has been around for the last twenty years. However, it has become much more widespread in the past five to ten years. In fact, users sent an amazing 14 billion texts each month back in 2000; however, that number became over 10 times more by 2010 with a surprising 188 billion texts per month. Obviously, texting has caught on as one of the best ways to keep in touch with family and friends.

However, there are some trade-offs to this awesome phenomenon. Sadly, people are unable to communicate true emotions via text messages. Body language and tone of voice are two major pieces of communication that cannot be conveyed via a simple SMS message. Some people are even worried that relationships can suffer when only text messaging or a majority of text messaging is used for communication.

On the other hand, there are definite benefits to SMS. Many people feel more comfortable conveying awkward messages or difficult information via text messaging than in person or over the phone. With almost 70% of those studied believing that they would have a difficult time staying in contact with others without text messaging, this once-unfamiliar technology has become widespread and much beloved.

This infographic was produced by Scratch Wireless.

Is Social Media Killing Christmas Cards?

Is Social Media Killing Christmas Cards?

What would Sir Henry Cole think if he could see us sending our social greetings to one another via social media? Sir Henry is the chap who sent the first Christmas card in 1843 and kicked off the tradition, selling his creations for one shilling a piece (that's 5p or 8 cents to you and me!). When the cost of sending these fabulous creations became affordable for the masses in 1870, the tradition spread and it is only in the last few years of this century that we are starting to see a decline in Christmas card sending. Why? Because of the internet - and more specifically, social media. How easy has it become to wish a happy Christmas to everyone we know - all at the same time? Even sending personalised messages has become much more simple with the advent of social media. Just a few taps of the keyboard, a click of the mouse and your greetings are with their recipient, awaiting an instant response.

Perhaps this simply means that we are lazier than we were 5 years ago, or maybe there is simply an expectation that this is how things are done these days. Either way, there is no disputing the evidence. In the study depicted in this infographic, LoveMyVouchers have found that their newsletter subscribers are definitely sending less Christmas cards, and friends are the most likely group of people to receive social media messages as opposed to traditional cards. 

This infographic shows the results of a survey conducted by www.LoveMyVouchers.co.uk in which participants were asked about their Christmas card sending habits.

The Evolution of Music and Video Content Consumption

The Evolution of Music and Video Content Consumption

Question: How many ways are there to consume music today?
Answer: More than you can guess. The way we consume content, including music, has undergone a few changes in the past decade or so. As recently as the years between 2000 and 2005, we connected to the Internet at a speed of about 56 kbps. Today, Internet connection speeds average about 2.6 mbps. What seemed like the greatest thing since sliced bread in 2000 would seem so frustratingly slow that today’s users would be utterly appalled by the length of time it took to load a single web page. Thanks to the speed at which we can connect to the world at large, we’re consuming a great deal of content in new ways.

Desktop PCs, while still used in business and office settings, as well as many homes, are often a last resort to mobile users. We prefer to connect on the go, without being chained to a desk, using devices such as smartphones and tablets. We’re consuming the majority of our content today digitally. Whether it’s music, video, news or even books—we turn to the World Wide Web first. Take a look at the infographic below for more details on how content consumption has evolved over the past 10 to 15 years.

TorchBrowser is a free and unique software that offers you powerful browsing together with built-in media downloading and sharing features.

Four Of The Best Productivity Tools

Four Of The Best Productivity Tools

Most of us carry our smartphones with us every day, so it makes sense to use them for more than just making calls. Here's a quick look at six of the best productivity aids for busy office workers.

EverNote
EverNote is a free to use productivity suite which includes mobile apps, a browser plugin and a web app. Use EverNote to store notes about almost everything in the cloud, and access those notes from any device with an Internet connection.

HootSuite
Manage multiple social media accounts in one handy interface with HootSuite. Share access to your accounts with the premium package, which starts at £7.19 per month.

Remember The Milk
Remember The milk is a free mobile app that makes managing to do lists easy. Upgrade to the Pro version for $25/year to enjoy the ability to get push notifications about urgent tasks, sync your apps anywhere, and use widgets and badges to be reminded about upcoming To Do items.

Basecamp
Basecamp is the ultimate project management tool for large and small companies. You can try Basecamp for free for up to 60 days, and full accounts start at just $20/month. For that fee, you can run up to ten projects at a time, and take advantage of 3GB of cloud storage for those projects.

A Name Badges International Infographic

Social Media's Role In Reputation Management

Social Media's Role In Reputation Management
It hasn’t escaped the attention of the savvy business that online reputation management is becoming more and more important pretty much by the day. With almost everyone now turning to the Internet before making any real spending decisions, it’s hardly surprising that what’s said about you and your brand online counts for more now than largely any other form of feedback. There were once only select service industries that were dependent on positive online feedback – the same now extends to every business and service across the board. But here’s the real kicker – a full 23% of people admit that they will take to the web to say bad things about a brand if need be, but less than 10% will sing the brand’s praises when absolutely delighted with their services or products. As such, the vast majority of online feedback has the potential to be negative and paint a picture of a brand that’s neither balanced nor fair – especially where everyday social network gossip is concerned.

This makes it hugely important to tap into the power of social media for positive reputation management and promotion – here are a few tips from the pros on how to go about this:

Optimize Social Media Pages

If and when it gets to the point that entering your brand name or other keywords returns a list of results where several are negative, you’re in trouble. The last thing you want is for the first thing people to see about your brand to be negative comments and reviews in Google. In order to prevent or treat this, optimize your social media pages and create more pages to optimize, in order to get these higher in the rankings and push the negative feedback further down while you go about addressing it.

Choose Social Media Carefully

Don’t fall into the trap of thinking the world of social media begins and ends with Facebook. Not only is this not the case, but Facebook might not be the best platform for you to choose – not even close. Take into account the various platforms out there in accordance with the target market you’re trying to reach, in order to tailor your decision accordingly. The power of Pinterest and LinkedIn for example cannot be overstated for a great many business areas.

When You Find Praise, Run With It!

Without getting carried away and coming across as desperate, it’s never a bad idea to spread the good word about you and your brand every time something positive is said about you. If you happen to find some really glowing feedback in a dark corner somewhere that most folk won’t come across, bring it to light on either your primary page or via social media. Likewise, be sure to draw further attention to any glowing praise you receive by responding to it or leaving your own comment thanking the reviewer. In addition, don’t ever be worried to reach out to your target market and actually ask them to leave you a positive review. Assuming of course you haven’t let yourself down and did a great job living up to expectations, some will be more than happy to do so.

Embrace the Criticism

It might not appear so on the surface, but negative criticism can actually be better for your business over the long-term. Not only does it show you where you need to improve, but you can turn any negative into a positive by following it up and responding to it in order to win over the part responsible party and anyone else coming across it.

Listen and Learn

And finally, the most important thing of all to take away from social media in terms of reputation management is constructive feedback as to where you’re going wrong and what is going down well with the punters. Don’t weigh up what you read against your own biased views of the business, take them as the most valuable insights you will ever have as to how you can better your operations.

Author Bio
Rocky John Tayaban, for the past 8 years, has been helping small and large companies all over the world in their online marketing. At the moment, Rocky is the managing director of iSolutions Media - a search engine marketing firm in the Philippines. Follow him on Twitter @SmartOnlinePros to stay updated on all the latest in social and search.