16 Super Simple Social Media Hacks to Master Content Marketing

Every business is operated by the lead generation. This lead is primarily gained from digital marketing. As social media evolved into the primary digital marketing platforms of the present day, the need for the online marketers with expert distinct strategies has increased to foresee effective business results.

Content marketing is the high-end grade in social media marketing and plays a prominent role in online promotions with about 28 % of an organization’s marketing budget being spent on it. This shows how important content marketing strategy plays a role in enterprise publicity. 

The powerful content marketing made it easier to execute strategies and convert leads into happy customers.


While many content marketers are already aware of the basic skills of content marketing, there are certain simple hacks to double the results and generate an effective number of leads. If you want to be successful in your content marketing efforts, then try these following simple hacks:

     ⦁    Audience research
Marketing begins with research on the type of audience the business is targeted. Many of the successful content marketers take this phase very seriously. They start with a light research on the basic customer persona and make a note on everything about their demographics.

Most importantly, they arrive at an assumption to get closer to the truth about the audience.

     ⦁    Relevant current content

If blog posts are too generalized, lest people show interest. It is necessary to keep content fresh and always include topics related to the latest industry trends and global events.

Posts related to people’s interest has the higher chance of getting hits and shares.

     ⦁    Attracting Environment

While a writer comes across a new eye-catchy idea or object, that’s the moment he uses his full potential to generate, repeat, and connect with customers to attract attention, loyalty, and trust.
Successful writers create this environment through attractive storytelling, in a most primitive and powerful form.

     ⦁    Content is the king
Don’t hasten when composing a blog post. Firstly, you must make sure that the content is relevant, engaging, interesting, and unique.

If you are successful in the efforts of sharing valuable content across the social media, it itself can get you through the desired results than paid promotions.

     ⦁    Deep content
The important hack also one of the simplest is writing a deeper content. For SEO branding, content should be of the long form. Great content engages both customers and search engines. Longer and deeper content provides more value to the audience and is completely adored by Google.

The length of the content plays a major role in attracting viewers. An average length of interesting articles is estimated to be over 2,400 words.

However, this doesn't mean creation of a redundant copy of articles. Each word must ensure a value to fulfill visitors’ intention.

     ⦁    Draw the reader

Focus on the title and first few lines. The first 10 words must be catchy and informative. These words drive attention when filled with quirky verbs, interesting examples, and uncanny twists. All these things make sure the audience don’t get run over!

Once you grab the readers’ attention, it is time to engage them with simple, interesting stories. If it is achieved, you are sure to build momentum on social media.

     ⦁    Usage of specific details

In stimulating audience visually, authentic stories hold a value. Each sentence plays a role. When the content carries an implicit story structure, the readers experience it through their own memories.
The more specific the text, the more powerful the story will resonate with the audience.

     ⦁    Instilling Tweetable quotes
An easy way to grow following and lead generation is by adding tweetable quotes within the body of an article.


This simple hack requires just an easy downloadable WordPress plugin or any relevant service or application. This process results in a massive growth of leads through social media.

     ⦁    Image optimization
Putting relevant images in the posts brings an attractive appeal to the written text. It transforms the outlook of the blog completely.

Simply putting images won’t work. The images must attract viewers when shared with other major sites.

Adding the name of your site within the image adds a great value for your business. Many applications and tools are available to insert text within the images.

Images incorporating texts also work great on certain social platforms like Pinterest. This image naming convention makes a stamp of your brand in a reader’s mind.

     ⦁     Share-worthy content
If you are the one who runs a social media page for building the business network, then it is an ideal option to share your valuable content that attracts users.

This way your posts are fed in the news feed and are more likely be read and shared.



So, you must go with the flow to enjoy more hits among your followers.

     ⦁     Include share buttons to all posts
Once you have articulated a killer looking content, it’s time to share this content.

Easy Social Share Button
To make the sharing process seamless, include share buttons at the end of every post. This will simplify the process of sharing and radically generate social hype. Social media sharing buttons  make sharing easier. This surely will make a big difference in long-run.


     ⦁     Analysis
Successful content marketers don’t base their success on subjective factors, rather they reckon on the numbers and analytics to see if their strategy is working or not. Instead of just sitting and believing that their readers are engaging themselves; they question them directly. They dig deep, analyze their assumption and validate their results, before making proper changes.

     ⦁     Networking

Rather than concentrating more on eventual pieces to get created and published, successful content marketers invest their part of a time in building a professional network.

Many possible approaches associate with professional content marketing. These include Learning from others, reaching out for guest blogging, widening the network of publishing medium and attaining insights on similar industries. All these make a decent impact on marketing.

     ⦁     Diversification

Successful content marketers don’t stick with a just single area of expertise, instead, they try to expand the types of content they produce, including images and videos (if any). They expand recruitment of guest bloggers from third-party authorities.

This process keep readers engaged, and keep a track of changing reader’s interest.

     ⦁     Experimentation
When content marketers recognize a certain pattern is working, they stick with it thoroughly.
However, along with maintaining ROI, successful content marketers, also experiment on a regular basis, throwing in new topics and content formats that they believe their audience would typically expect. Even though it is a bit risky, and doesn’t always bring fruitful results, yet it keeps you away from falling into a trench.

     ⦁     Long-term nature
Content marketing is known for its long-term nature. The content always has time to alter the existing, outdated points, add new information and audit own strategies to join the ranks of the ruling in class.
 
Conclusion…
To succeed in social media marketing, it is necessary to keep up a cliché-free zone. As the world spins faster, it is tougher to uphold customers’ attention. Wise content marketing draws more customers into your vision and sustains their bond with your products and services.

You are positioned well to acquire better results in terms of the number of leads, shares and closed business by executing these techniques.

Author Bio:

Sirisha Paladhi possesses love and passion towards writing, which brought her into this field. Presently, she is working as a Content Writer at Mindmajix. During her career, she has written many articles on technology innovations. In her pass time, she relishes in making handy-crafts.

LinkedIn URL: https://www.linkedin.com/in/paladhi-sirisha-74987881/

Chicago SEO Company Professionals At Your Service!


Ever thought if the efforts of your brand promotion are moving to the right side and targeting the potential customers? To gain the best return on your marketing endeavours for your service or product, you need the guidance of an experienced and talented SEO expert who can support you in your website optimisation online. The services of SEO experts can give you benefits in the long run. These experts suggest befitting practices of search engine optimisation that fulfill the objectives and requirements of your business.

There are many Chicago-based marketing companies having experienced and qualified SEO professionals to guide you effectively so that you can undertake your activities of website optimisation successfully. Besides this, they help you in the promotion of your business campaigns to gain good ranking on the search engines. It is all because of SEO professional experts based in the Chicago SEO company. It provides a way on how to target your potential audience easily and faster to bring vast traffic to the site thereby allowing your business growth through global market.

Different SEO firms in Chicago offer you efficient marketing promotion and content writing services. Good content is essential for the high ranking on the search engines. The benefits of good copywriting services are to replace the gap between services and the products. The experts provided SEO content writing services aim to give you a positive impression of your brand and increase your position online by infusing creative ideas into effective communicative words according to the potential audience.

An experienced and qualified SEO content writer know the way of product or service promotion in a way that you can get maximum visibility of your website. By understanding the present market tendencies and the potential audience, they suggest strategic plans to guide the business in its top position worldwide. During the research phase, they identify the befitting key phrases for the site contents to increase its ranking in the search engines. These experts develop contents by following rules and regulation of search engines.

Experts working in Chicago based SEO firms may have good knowledge about different SEO techniques such as Meta tagging, social bookmarking, page optimisation, blogging, keyword selection, and link building. Besides this, they can guide to increase the traffic flow to your website through proper social media channels, marketing techniques and social media optimisation.  A good SEO professional can both execute and develop the SMO promotional campaign by guiding you to get visibility and make a strong connection through the different social media platform.  Also, these experts guide you in the phase of online reputation management. They help your firm of how to spread positive information, reviews and news about your company on the web.

To conclude, if you are thinking about your business promotion, you should consider the services of a good SEO Chicago-based company. It can work if you feel that your business is not moving in the right track and fails to receive adequate returns. You should go forward and get the assistance of the expert from reputed SEO companies in your local area.

Benefits of Targetting Long Trail Keywords



Even Social Media Marketing needs a strategy

The presence of social media in the lives of everyone around you is undeniable. If you develop a marketing strategy using social media that is successful, you will have many new clients and leads to pursue. The benefits of targeting long tail keywords and using social media are undeniable and the only way you will be able to get ahead in the world of small business. The following are a few steps to take when developing a strategy for your social media marketing.

Listen to What Everyone Is Saying

When you first start trying to develop your strategy, get online and listen to what everyone is saying about your product or product like yours. This helps you to determine who your target audience is and what they are looking for online. Many people make the mistake of just using one form of social media, which limits their exposure to potential customers. You may have started using a social media site as a user, but be sure to conduct your business persona in a much more professional way than you would your personal persona. This will allow your customers to see that you are serious about your business, which will help develop their trust in you.

Develop Your Content

The best thing for you to do with your online content is to use specialized keywords that are specific to your business. Be sure that the content that you put on your social media page is well thought out and professional sounding. The worst thing you can do is to put out unintelligible content that is impossible to follow and easily dismissed. The goal you should have is making sure that your content is informative for you customers and easy to follow for prospective customers.

Early on in your development strategy, you should evaluate how you measure the success or failure of your social media campaign. If you measure your success by the number of followers that you have on a social media outlet, it should not be too hard to have a great deal of success rapidly. But for more long term goals, such as expansion of your business, the success will come at a much slower wait but will be well worth the wait. You should make sure that you always keep the content and posts on your social media up to date to avoid having a stagnant page. Getting help from professionals on what to do regarding your content marketing is important and will help to ensure the success of this venture.

Lift Your Ratings with Local SEO


Are you looking for a way to boost your ratings on local online searches? Well, then you need to sharpen your local SEO skills with the help of a reputable agency such as Blue Hat Marketing Company (http://bluehatmarketing.com/.) Thanks to their qualified support and service, getting in touch with your target audience right at home could be easier than ever. When more clients know that you exist right in their own neighborhood, you can expect more business and profits to come your way.

Snag Views Right at Home

With local SEO services from a professional agency such as http://bluehatmarketing.com/, your business can rub elbows with the locals and capture the attention of consumers who are living right in your own neighborhood. You will actually be more likely to increase your client base if you focus on local strategies and techniques because people will be more likely to visit a company that is within walking or short driving distance. Being located in the area of your target demographic will also help you rank higher on search engines like Google and Yahoo! so that more Internet users are going to see you and give you some clicks.

Use the Right Tools

With the help of a renown SEO services company, your business can get the assistance it deserves, which will help it to boost its rankings and site traffic. What makes the SEO experts so helpful is that they already have the knowledge and expertise that can get you up and running in no time. Whereas you could school yourself on the ins and outs of search engine optimization, you could let a professional work alongside your business and do the legwork for you. These pros know how to use Google’s Web tools and other techniques to get your website linking to internal and external pages, utilizing the most suitable keywords, and fitting it all into a smooth and seamless web design.

Choose the Right Services

Thanks to incredible resources such as online directories and customer reviews, your business can speak for itself while you work on in-house projects. That is the great thing about search engine optimization techniques; they do a lot of the work for you so that you can focus on serving your current clients to the best of your ability. Using Yelp, Google, and other online tools will provide more information to potential clients who want to know more about your company.

Keep Track of Progress

Finally, it is of the utmost importance to keep a record of how your SEO strategies are working out. It’s great that you have employed the techniques and practices, but in order to make the most of them, you need to be able to see what is working and what isn’t. Also, keep an eye on the competition in your industry or market, because the Internet is a dog-eat-dog world, and there is only so much room for local businesses to share. So check out where your strategy is strongest, as well as where you could revise tactics. All of this planning will be worth it in the end.

What kind of Designing Consistency Challenges are Faced When You Start Designing Any Website?

Every designing choice that you choose is going to have significant influence on every online website viewers in every one or the other ways. How you choose to design your website defines how long you can keep your viewers intact. Every time its people who choose to visit your website for the first time, will definitely leave a huge impact on your designing styles that will further help you decide your designing styles. However,  viewer's response towards your website designing style is what makes you renowned among other brands that lets you define your organization and years of achievement.


Our next step defines various checklists that might affect your web designing styles. One way to achieve it is by keeping a proper track on whether websites that users view are actually consistent enough to engage them for a long time?  Taking a step towards  a proper step to design any website will surely  benefit your process of designing styles.

Here you can have a look on few criteria that you should consider while maintaining designing consistencies:

•    Typographic consistency level.
•    Vertical consistency rhythm.
•    Typographic alignment consistency.
•    Typeface consistency.
•     Typographic navigation procedure across the web page.
•    Graphical consistency patterns.
•    Convey a consistent information through various website  images.
•    Color matching patterns.
•     Image texture consistencies.
•    Maintaing a single image size across the website efficiently.
•    Colour consistency level across your whole webpage.
•    Proper Icon and button consistency placing methods.
•    Initiating same icon across the webpage.

Above are few points that every web designer should consider while designing any website.

What kind of consistency challenges are associated while designing your website?

Well, maintaining your web designing  consistency is extremely an important factor to be taken into consideration to avoid any kind of consistency issues by initiating users to understand about your website goals. Almost half of the web designer  fails to develop a professional  web designing consistency level that is highly important for attracting more and more online viewers to promote your website as well as for promoting your brand power. So what kind of consistency challenges you can face in terms of web designing process?

Here are key points:

•    Loosing brand identity easily
It's quite an usual thing that most of the viewers might get distracted from any website page that they are viewing. One of the key reasons for this is, sudden changes that are made into your designing styles for your websites to match the current market trends and as a result it often leads to loosing your brand name.


Solution: One way to avoid this is: it should be
kept in mind for every web developers that they  
should constantly look for how other brands, how
they are maintaining their designing consistency
level to promote their brands and websites.

•    Difficult to maintain a consistent website designs
To acquire all the web designing consistency features, it is necessary to keep your website contents updated everytime to increase the traffic of your website in various search engines.

Solution: Such challenge can easily be overcome by working with wide range of web designing styling guides. But yes this is also true that frequent website content monitoring process can be highly beneficial for  maintaining any website's consistency level.

•    Working with fresh web designing patterns

Maintaining high quality content on your website can sometimes be a challenging task. Designing consistent websites plays a vital role for promotion of your newly developed  brands. Adding new events and fresh designing styles will initiate a unique platform for every viewers to stay on your website for a long time.

Steps to enable a high web designing consistency rates:

•    Distinct and Consistent Typography




•    Following a simple designing pattern
•    Enhanced visual treatment

Why designing consistency is important for developers?

•    To avoid confusion
•    To engage more and more viewers on your website
•    For branding purpose
•    Increasing your returns


Types of designing consistencies:

•    Internal Designing Consistency

Within internal web designing consistency, there are few methods to be included:

Color
Color consistencies for your website designing throughout your website plays a vital role.

Layout grid and navigational structure
Every web designer should follow a proper layout patterns as well as proper navigational process throughout your website designing patterns.

Working with proepr background elements
Attaching Advance Web logos

Working with advance and enhanced web logos defines high website designing consistency levels of website. Working with proper icons help users learn about your website easily.   

•    External Designing Consistency.

External Designing Consistency deals with the following designing rules:





1.    User interface elements.
2.    Layouts.
3.    Links.

Creating style guides:


•It describes regarding advance web designing consistency guidelines and standards for different types of products to ensure high designing consistency rates of your websites.

•Offers a deep understanding of basic templates, style sheets, designing rules and various designing methods.

•Every web designer should concentrate on reading an entire style guide document before working on any website projects.

Clarity
 
Clarity is another consistency feature that plays a vital role in designing your website with high consistency level. Here are few facts that you should take into your consideration in terms of consistency rates of your web designing styles:

•    Website's screen information must be short and relevant.
•    Should be able to convey users about various products easily.
•    Apply  minimum keystroke effort on your websites.
•    Obtain relevant inputs for designing any website
•    Should be easy to understand your website content.

Consistency in the Cross-Channel Experience


Users often follows a Cross-Channel User Experience process that are identified under four key elements of a usable cross-channel experience:

•Consistency.
•Seamless.
•Availability of designing materials.
•Context Specific.

Author Biography:
With the promising and effective experience Samuel Dawson has contributed a lot in website design and develpment industry. He has been a great developer who loves to convert website to WordPress files  in Rochester, USA. He shared a significant content above on the visual consistencies that are faced during web designing.


Top 6 Social Media Platforms that Offer the Greatest Organic Reach

 
Social media platforms are a great way to reach out to a wider market and get their genuine opinions about your products and services. However, with the ever-increasing competition in the market, organic reach has been replaced with the paid reach where marketers spend money to promote their business on Social Media. Unfortunately, this is not how you succeed in your online business and drive genuine traffic to your site. Therefore, it is quite necessary that you realize the significance of organic reach and work for it.

We have compiled the list of top 8 social media platforms that offer greatest organic reach. Have a look.


1.    Facebook: 
Facebook is certainly the best platform to promote your website. But the increasing popularity of this social networking site has arisen many challenges for the webmasters. Facebook has recently proclaimed that it will minimize the overly promotional page posts. With this proclamation comes the bad news for a majority of webmasters since it was one of the best ways for pages to improve their organic reach directly. A study has shown that Facebook pages that have million likes receive only 2.27% average organic reach. As an instance, if your page has 64.5 million likes, you can only reach around 1.5 million fans. Thus you have to pay to increase your organic reach. However, there are various ways to improve your organic reach such as posting fascinating content, videos and sharing things that your audience is most interested in.  

Tips to improve organic reach:

1.    Post at non-peak times: Yes, you probably have heard that you should share your content at the peak times. But let’s consider it this way, if there is less things being shared on Facebook, there are more chances for you to stand out.

2.    Share self-explanatory images: It has shown that self-explanatory images reach more audience than normal images. The matter of fact is that nobody likes to read long articles word by word. Web users like to scan information and nothing beats self-explanatory images.

3.    Listen to your audience: It’s always a bright idea to engage your audience with questions. This way you can ensure that you are serving to the right audience with the right products.


2.    Twitter:
Twitter is yet another most frequently used Social Media platform to post the recent updates. It is said, “Be brief, for you might not get a chance to complete yourself”. Perhaps, this is the reason why Twitter provides you with only 140 characters to post. However, with this limitation of words comes the difficulty of reaching the targeted audience. Also, the average interaction rate on Twitter is 0.03% only. In simpler words, for every 1 million followers the average interactions are 300, which means there are very less chances of reaching to even half of your followers.

A research by more than 100 brands has found that there are certain tactics to drive the highest traffic from Twitter.

•    Include auto-expanded photos:
Twitter is gradually converting into a visual network and adding photos and videos can greatly improve your organic reach. A recent study by Buffer has shown that an average number of tweets with photos get 35% boost in retweets while videos manage to receive 28%.

•    Leverage Real Time:
Twitter is certainly all about real time events and conversations and this is why a majority of brands have seen a huge jump in their retweets and organic reach by leveraging real-time. Make sure you stay true to your brand while joining in the conversation. 


Here is a great example to justify what we are talking about:
British airways tweet when the Royal baby girl was born:


3.    Google+: Google+ is the product of the search engine giant Google. Therefore, it is the best social media platform present today. However, Google+ has recently removed most of its features. It only has limited features now such as communities and collections. And in order to make the most of these features, you have to be active on it. Facebook and Twitter being the most popular platforms make many webmasters overlook the power of Google. However, you probably don’t know that for every Google+ interaction, a brand attracts 0.09% of follower count which is less, but it can be increased if you share it in different communities and collections.  

4.    LinkedIn: A post on LinkedIn can attract 20% organic reach provided it engages users. This number can even increase up to 60% only if you post more often. To boost the organic reach on LinkedIn, you should post more professional and informative data. For an instance, you can post case studies or may be an informative article on how to set up a business. Anything and everything you post on LinkedIn would help you widen your professional network. However, you need to ensure that you post at the peak time i.e. during business hours.

5.     Pinterest:
You need to make sure that you have an active Pinterest account if you want to promote your brand. Studies have revealed that the organic reach on Pinterest is much more than Facebook and Twitter because your pins are visible to greater number than the number of your followers. You probably don’t know that a Facebook and Twitter posts offer 90 and 24 minutes of visibility respectively whereas Pinterest can provide 151,200 minutes according to a recent study. To improve organic you can add PIN IT button on your blog and share infographics on your Pinterest account. Really, sharing infographics on Pinterest does work.

6.    Instagram:
Instagram, as you know is used to post pictures and videos. And it is actually very difficult to measure your organic reach on this platform. As a matter of fact, Instagram holds a total of 20% of the Organic Search.

Hastags:
You can improve your organic search on Instagram by actively commenting on other followers’ posts. Using the correct #hashtag can help you big time because that is used for the searching on social media.


Shoutouts:
Shoutouts are another way to reach a wider audience. However, only few brands are aware of this strategy and thus it is hardly used. In shoutouts, you can ask account holders with a large number of followers to share one of the best photos of your brands with his/her followers to improve organic reach and in return you can do the same to give back the favor.


Although the organic reach has declined but it would be too soon to say that it is out. Because technology can surprise you anytime.

Author Bio - Nirdosh has a knack for exploration and loves to dig into WordPress, and share her knowledge with others. She is currently working with WP Daily Themes. She is also a programmer, a writer and a motivational speaker.

How Social Networking Impacts People Life


Social media has made an impact on our lives in more ways than one. It not only has changed the way we communicate, but has also allowed us to expand our networking group.

Here are some top areas of our life that social media has strongly affected.

How we do Business
Not too long ago, advertising your business meant a good amount of capital investment. But not so anymore, thanks largely to social networking sites, like Facebook, Twitter, and the like.

Today, almost every business has a presence on these networking sites—and for good reasons. One, advertising online doesn’t cost much. Second, the potential to reach out to a bigger audience group is tremendous (Millions of people log in to Facebook, Twitter, YouTube, etc. every day.). A recently-published article in a leading international daily has concluded that for most small businesses with no ad budget, Twitter is the sole source of marketing that is one of the examples of social media marketing.

With that said, advertising is not the only thing in which social networking sites have proved useful. They also help small businesses collaborate with others and find new employees through Twitter searches, interest-focused Facebook groups, and niche social networking sites. 

How we Connect with other People

Most of us like connecting with people who share our interests, and there is no better place to find and connect with like-minded people than social networking sites. Even if your area of interest is a little different than those of the majority of people, for example 16th century poetry, you are likely to find a Facebook group about it or many other people with interest in it on Twitter.

According to a recent study, the time we spend on online networking sites has increased many times over the last few years. While Facebook is still used mostly for connecting and staying in touch with friends, almost half of Twitter users use it to stay connected with their friends.

No doubt, there’s only so much that one can share on Twitter and Facebook. However, people regularly expand their online interactions to in-person meetings.




How we get our News

Each morning, many social networking site users check out the stories posted by their friends and people they are following before logging on to a news site or reading an actual newspaper, partly because of the ‘trust’ factor; after all, these are the people we have chosen to follow.

However, this is not to say that RSS feeds are not being used anymore to stay up-to-date on publications and blogs of interest, because they are. In fact, they are just as popular today as before. However, the list of sources worthy of our attention has grown significantly in the last few years. Moreover, social media gives us a chance to not only get our daily dose of latest news, but to also talk about it with the person posting it.

How we Raise our Voice

Social media increasingly is being used by people to run a social awareness campaign or to raise a voice about things important to them. And with more and more people joining social networking sites, this trend will only get stronger.

About the Author:


Vaishnavi Agrawal loves pursuing excellence through writing and have a passion for technology. She has successfully managed and run personal technology magazines and websites. She currently writes for Intellipaat, a global training company that provides e-learning and professional certification training.

The courses offered by Intellipaat address the unique needs of working professionals. She is based out of Pune and has an experience of 6 years in the field of content writing and blogging. Her work has been published on various sites related to Tableau Training, Hadoop Training, Digital Marketing and more.

Tread Carefully When Choosing A Content Management Solution For Your Business


Tread Carefully When Choosing A Content Management Solution For Your Business

Planning a company’s website strategy can be a tough. If you’re trying to decide on a content management system as the foundation to your organisation’s online presence, you’ve probably trawled through many possible options.

So what features are important? What CMS is right for your needs? Here’s some ideas to point you in the right direction:

What Are Your Goals?
How much content are you going to be publishing? What is the strategy for getting that content in front of your potential customers? If you’re leaving publication in the hands of your staff, then you need to consider ease of use. If you’re employing an outside company to help you, you need to consider the industry standard options. Once you’ve picked a CMS, you’re going to find it a real headache to change course if the feature set doesn’t allow for future expansion, or doesn’t offer the ease of use you require from day one.

Decide On A Budget
Open source software will offer huge savings over a proprietary system. You’ll have a wider range of customisation options and the opportunity to tailor every detail to your own needs. Open source solutions like Wordpress also allow you to tap into a huge pool of developer options, as this type of open source solution is hugely popular with a massive user base. On the flip side, a paid-for enterprise solution will likely be less customisable and cost more in terms of both monthly outlay and technical development, but will come with very strong security features and dedicated support staff for more complex applications.

Check Out The Competition
If large corporate organisations are using a particular CMS with a high frequency, it’s a good sign it’s a safe option. You need to know that your solution will be supported for years to come and that it has an active user base, or you could be left in the dark if it falls out of favour with developers and designers.

Behind The Scenes
Before you dive in and sign up for a CMS, you need to understand that the hosting required may differ in terms of software requirements and ease of set up. Not every CMS will work with every type of programming language, especially where databases are concerned. You need to make some investigations about this before you enter into a long contract with your hosting company.

Can You Use The CMS For Marketing Campaigns?
CMS systems from companies like Siteglide feature complex and comprehensive tools for managing your marketing campaigns. For more information please refer to : http://www.siteglide.com. If you need the ability to send emails, monitor your results and manage secure areas and ecommerce, then you might be better signing up for a paid-for, enterprise style service.

Can You Migrate?
It shouldn’t be a huge issue, but it’s worth making some checks to determine if your current content can be easily migrated and organised on the new CMS. This could be a potential headache that leaves you with unacceptable amounts of downtime and chaos.

Choosing a CMS for your business is a process that requires some careful planning and consideration. Check the competition, weigh up the available options, and only make a decision after you’ve checked out all of the options.

Wendy Lin is a freelance writer who specialises in guest blogging. She is a CIO of 2 businesses and is also a watercolour painter.

Guest Blogging Vs. Article Marketing: The Contest Heats Up

Guest Blogging Vs. Article Marketing: The Contest Heats Up

Internet searchers channel out all articles holding copied substance. Most article indexes characteristic posts that have been distributed on handfuls and even many different locales. Along these lines, the substance distributed in article catalogues is not exceptional. Then again, guest blogging includes composing a totally extraordinary post for another person site or website. Provided that you distribute your article on a trustworthy website, you will get several quality backlinks.

About Guest Blogging and Article Marketing
Both procedures include composing substance that will be posted on another person site. Despite what system you utilize, you will be permitted to embed a connection to your site into the asset box. In the vicinity of 99% of the locales and writes that permit guest posts won't permit an article that has been distributed someplace else some time recently. The coming of programmed tameness programming has made many spamming catalogues with in excess of six billion duplicates of a revamped article. Guest blogging has far less spamming.

A portion of the fundamental profits of article marketing are:
  • Free publicizing 
  • Increased activity 
  • Online systems administration and introduction 
  • Relevant backlinks 
  • Link prominence
Quality articles that get grabbed from registries and republished on different sites can carry you relentless activity and increment the amount of connections indicating your site. Guest blogging has very nearly the same profits as article marketing. Some SEO specialists accept that guest posting creates higher quality interfaces than article accommodation. Furthermore, guest posting can help you build validity online and get new bookworms for your website or site.

The competition: going on for since the dawn of the internet
Throughout the last couple of years, the adequacy of article indexes has diminished because of copy substance. Numerous webmasters submit low quality articles just for getting a backlink. When you offer to compose a guest post, the web journal manager will oblige you to give high calibre content. This third party referencing strategy can help you get focused on movement and subscribers, secure yourself as a compelling voice in your corner, and pick up presentation on the Internet.

Guest posting pounds article marketing hands. While both routines work, guest blogging is an improved method for building pertinent connections and advertising your online business. In the event that you need quicker brings about terms of SEO, you can utilize different methodologies within expansion to guest posting. Everything comes to what amount of time you are ready to contribute commercial how hard you are ready to work.

Getting more individuals to read your sites or your articles are evidences that you are well known in the field that you are in. Prevalence can accelerate more movement and therefore your site's prosperity.

There are clashing thoughts on which can get you more famous, yet you could make certain that doing both you can truly realize this. Blogging and article marketing can give you more excellent arrive at and all the more well known in the specialty market you are in.

In article marketing, the catalogues you are submitting your articles to, regularly won't permit pictures or steer connections to different destinations. You can influence your article substance from your articles to the websites you posted and you might see much more stupendous effects. Investigating on web journals in your specialty can give you more thoughts for substance in your articles.

Harold J is a professional guest blogger. He loves to write tips and tricks on how to write guest post to get better search engine ranking.

4 Ways to Become a Plagiarist and Only One How to Avoid it

Today, in the digital era, becomes a victim of plagiarism is not worth nothing, and even easier to become a plagiarist, even though this. So there are a few steps to become a great plagiarist:

1 - using the “copy-paste” method of writing.
2 – borrowing other’s person material and rewrite it.
3 - submitting someone’s work as your own.
4 - downloading already made articles from internet.

As you can see, it’s quite easy to make a career of a plagiarist. You don’t need to have any special skills or take special courses, all what you need: internet, a bit of impudence and unwillingness to work by your own. But, actually nowadays plagiarism is a huge problem, it has firmly entrenched in almost every sphere of life in our modern society. This phenomenon spreads more and more and, there are not so many ways to solve this problem.

Original Quality

Struggle against plagiarism started long ago, but there are only a few methods, which proved the effectiveness. One of them is online checker of plagiarism. Actually there are many special web-sites, where you can check your article on plagiarism, for example contentplagiarismchecker.com – service which was made to verify the originality. It is fairly easy to use, just copy your text and paste it, and you will see the level of similarity. If it’s high (it will be high, if you use one of the fourth method which we have spoken before), you need to rewrite your text to decrease this level. Actually such programs are the only who can struggle against plagiarism. So if you don’t want to become a victim of plagiarism - сheck all the texts that you work with using this sites.

Written by Emily Dawson, the philologist. She has spent the greater part of her career in learning and researching, loves to share the knowledge.

How To Troubleshoot Google’s Local Ranking Failures?

 SEO pic 

After having put in a lot of time and effort towards building a flawless website, it can be daunting to encounter a fallout in Google’s local ranking. The trauma of suffering from a lower Google local ranking can lead into a reduction in the company’s reputation as a whole.

Fortunately, when there are problems, there are solutions as well. The same goes for reduced Google local rankings as well. Being familiar with the steps for troubleshooting this issue, you can easily combat the local ranking failure for your website. So, without letting you wonder anymore, let me walk you through a tutorial that will outline the steps that can turn beneficial when it comes to troubleshooting a website’s falling Google local ranking.

Step 1- Check for reports of mass issues or bugs
 
Searching Google for Local Rankings


As the first and foremost step in troubleshooting low or lost Google local ranking, you must gain an instant access to reports that contain a collaborated list of issues that might be present in the website. Look out for any unresolved bugs that might be interfering with the Google local ranking of your website.

Talking about mass issues, the thing that you need to discover is whether a single issue is causing your website’s Google local ranking fallout or whether there are a number of issues causing the problem. You can start discovering this by visiting the Google and Your Business Forum where you can search for the problem you’re experiencing with your website. If you detect multiple threads reporting your identical issue, right from the time you’ve been encountering the problem, then there are good chances that a specific bug or a recent Google update might have been the reason for the problem. Once you’re clear on the issue, you can re-access the forum for related solutions that have been provided by experts.

Step 2- Check out for any Google Quality Violations 


One of the most significant reasons behind a lower Google Local ranking is a possible violation of Google’s quality guidelines. So, if you’re a bit dicey about having violated any Google standard, then it’s better to go through the Google Places Quality Guidelines and check out whether your website follows each one mentioned here or has violated anyone of the rules mentioned here.

Check whether mistakes have been made in relation to the naming of your business, phone number, address and other related components. Remember, breaking even a single Google rule can cost you a lot on your Google rankings. Hence, be sure your website hasn’t violated any of these rules.

Step 3- Watch out for any duplicate Google+ Local Listings

Google Duplicate Listings
Excluding multi-partner practices like law firms, hospitals, restaurants etc. every business is allowed to have just a single Google+ Local Page per location. If your business website has more than one Google+ Local Page, it is likely to cause a lower/lost Google local ranking. While sometimes, duplicate Google+ local listings are created intentionally, there are times when they are built by spammers for undertaking hazardous manipulations. In either of the cases, duplicate local listings can cause a considerable harm to the website under focus.

Components that allow you to detect local listing duplicates include the name of business, address, phone number, product/service categories and product/service descriptions. Even if you find it challenging to detect any variance, it is better to check your website for duplicate listings, especially if your website is facing local ranking issues.

Step 4- Discover Website Quality Issues

Spelling Grammar Punctuation

Yet another critical reason behind a lower/lost Google local ranking is a bad performing website. As an entrepreneur, it’s your website’s on-page quality and methods you use for marketing it that play a vital role in the local search rankings. While troubleshooting local ranking issues for your website, it is recommended to look into aspects including the following:
  • Is your website optimized for the local search engines?
  • Do your website’s title tags contain related keywords?
  • Does your website feature clear and crawlable navigation?
  • Do Google Webmaster Tools indicate 100% crawling of your website?
  • Does your website look professional or is it full of spelling and grammar errors. 

Wrapping Up
So, these were the 4 basic steps, which if followed seriously can allow you to troubleshoot the lost/low Google local ranking for your website. I’m sure you’d have found these steps easy-to-follow. Don’t forget being friendly with Google means a greater customer base. Hence, make efforts to ensure that your website is in sync with all the standards that form the basis of a well-defined search engine friendly website.

Please don’t forget to share your views/opinions on the above post. 

Author Bio:
Edword Jones is a web developer by profession and a writer by hobby and works for OSSMedia Ltd a leading Custom Joomla Development company. He loves sharing information regarding Drupal, Joomla, Magento and Wordpress development tips & tricks. If you are looking for Joomla Developers for Hire then just get in touch with him.

3 SEO Content Bits to Boost Your Site’s Traffic

3 SEO Content Bits to Boost Your Site’s Traffic


Bells and whistles – you’ve managed to fill every page of your site with these. Intricate details sit and stare back at users, site visitors, even to those inanimate bots. Let’s assume you haven’t forgotten to do the same kind of pampering with your content. 

Wait... what?! You did forget. Frankly, you are not alone. A whole bunch of other SEO folks out there (you know who you are) neglect to integrate content in their daily duties. Sure, there are wide ranging SEO techniques waiting to get implemented, right?

But that doesn’t mean you can’t treat content with the same scrutiny and confidence. Content makes the bulk of pages and multiple sites. It is your primary offer to the unsuspecting net user.

To help your content get back to its tiptop shape, here are 3 bits of SEO Content awesomeness:

1. Keywords: the long tail trend
  1.  
It’s not that accurate keywords aren’t working anymore. It’s just the trend and the undeniable direction search engines have been prepping for. Most search engines have started to anticipate the coming of human-form search queries: question-like statements.

Long tail keywords support this type of statement queries. Search engines are adjusting in line to this anticipation; it’s time for your content keywords to catch up.

2. Review of existing literature
 

It’s safe to assume that what you’re giving your users is unique. But really, it is no longer safe to think so. In fact, to truly reach the peak of the content’s potential, it is important to assume otherwise: that the rest of the content curators out there are giving the same piece of advice.

Then what? Go act on this belief. If it were true, perhaps, you must study how others have been delivering the goods. If you are planning to give the same piece of advice, think of a different approach to presenting it. Then think of things that you can add in the mix: humor, insider’s tip, so forth.

3. Fusion of eye candy 


Investing in good texts – with zero grammar or plagiarism errors – is an established ingredient for helping SEO pros boosts their sites. But that is not the end of it. Content wordsmiths can do as far as adding videos, infographics, and thought-provoking images.

These extra sweets need to be relevant; otherwise,they only risk creating unhealthy distractions for your viewers. Also, try to create uncanny connections, like a Pokémon Psyduck (a symbol for dilemma and headache) plus a nagging issue. These kinds of connections don’t just reflect clever bouts of awesomeness; it also makes viewers laugh – a better substitute to a yawn-inducing piece of crap in front of them.

Creating powerful or compelling content is a challenge in itself. This is one sufficient reason to stick and work for it. This kind of attribute sits well among SEO pros, particularly, those who love challenges.

Ultimately, content is part and parcel of the most fundamental SEO techniques. That being such, there are no incentives in ditching it. So, why ditch it?

Authir Bio: Hi I am Chris Johnson, an expert-level blogger with a blogging experience of 9 years. I tried several different niches (like business, finance, sports, health). Yet, I chooses to settle mainly for his favourite: the Education niche.

Follow me at:
G+ -https://plus.google.com/u/0/112780820750067389728/posts
Twitter- https://twitter.com/babyChris818
Facebook - https://www.facebook.com/johnson.chris808

3 Weeks Warning to Business Owners by Google to Save Their Listing

Business Owners by Google to Save Their Listing

Google has taken many steps to stop link spam and it not only crushes link networks but a large number of businesses are also hurt. It includes many networks who offer link exchange services to the clients but now the situation is changed to great level. Now it would be the wastage of money to buy links before realizing the right condition. On the other hand there are certain businessmen stating that they have got emails from Google asking them to make legitimate progress and save the listing by avoiding illegal means.

It is reported that these mails are legitimate and are coming from Google. The subject line of these emails is “Action Required: You have three week to save your Google Places Listing”.

Jade Wang explained from Google that they are making changes in Google places for Google Maps and Business. So on the basis of these changes, Google is asking business owners to submit reliable information about them. So they are asked to review and confirm their information in Google places accounts. Her further added;

Don’t worry if you have received this email. You should login and review your business information, change it or update it if necessary and then press submit. It is required to perform this step to save your listing and to stay in Google Map on or before February 21, 2014. Otherwise you have to undergo the process of PIN verification and Google Places. There might be certain reasons of it and some might be;

  • · It is possible that Google is testing a new variable which is looking to add in the algorithm with the name of “response time” and wants to see that how quick business owners respond it.
  • · Google does not believe on its algorithm, actually it is said that Google wants to weed out bogus businesses so it needs help.
  • · It can be a test to know that how many SEOs are still following the updates and wanted to remove those who are no more active from its SERPs.
  • · Google is trying to refine its list by removing irrelevant listings and keep only those who pick the phone when you call them.
  • · It is not an effort only to provide the right results and information to the users but the quickest one in performing it. There are people who take too much time on their queries so they can get quick results in less time with the help of these updates.
 
 
Author Bio:
Asjad Afzal
CEO
YourSeoCompany Australia
http://www.yourseocompany.com.au/
support@yourseocompany.com.au

3 Digital Marketing Tips In Shaping Your Business

3 Digital Marketing Tips In Shaping Your Business
Just like your body, you need to give your business a good shape in order to entice more customers, thus giving your company the chance to grow. There are many ways in which you can improve your digital marketing campaign system. It's time to gear up your site and get it into shape. I want to share to you the 3 digital marketing tips that will certainly revamp your website and help you achieve your marketing goals for 2014.

Here are 3 digital marketing tips that may help you in shaping your business and keeping it on track.

Watch out your Analytics
Analytics is the complete data regarding the statistics of your website. It is important for a business owner to track down the analytical data of his website. There are various websites which offer analysis of a site and allow its owner to know the different important data about his site. Knowing them can the owner of the business a lot because they will see if something is wrong about their website. An example is that when the owner observed that the traffic is exceedingly going down, maybe there is a need for him to create blogs to other channels that will redirect it to his or her website. Other than that, problems with social, search ranking, mobile, etc. may also be known by Analytics.

Focusing your Efforts
Giving efforts for your business to grow is vital. You need to offer your time for advertising and marketing so that more and more customers will come and purchase your product. But all of these efforts will be useless if you don’t have focus. You need to know who your audiences are and who the potential buyers of your product are.

For example, you are selling dental supplies. Your qualified leads (people who have the intent to purchase your products) are dentists or dental students. Why would you want to advertise these things to engineering students?

Therefore, when marketing or advertising, be sure that you discuss the information about your product on potential buyers and not just for any people out there. If the qualified leads are high, then there will be more sales for you.

Better Nothing than Junky Something
Putting something on your website doesn’t mean that it is already good. It should do something there and not a just a piece of thing standing on your site. An example is the contents on your site. Having high-quality contents in your site is an advantage for your marketing strategy. If you have content in your site that is not essential, it is best to change or remove it completely. It will just disappoint your customers and they may think that your site is not reliable. This is also true, especially if all of the things on your site are not right. You will not gain their trust and therefore more and more customers will stop from subscribing your product.
I hope these tips help you in achieving your marketing goals!

This article is written by Dorothy Matthews.

New Choices for Domain Names for Your Website

Choices for Domain Names Infographic

In the spring of 2014 a vast range of new domain name extensions are going to open up, with industry specific extensions becoming available after the dot, such as .photography, .london and .wedding.

It's likely that in time what's after the dot could become as important as what's before the dot and it allows for the whole of your domain name to have meaning.  Some of the most popular domain extensions that will be available are:
  • .photography
  • .london
  • .web
  • .services
  • .ltd
  • .blog
  • .hotels
  • .football
  • .wedding
  • .training
  • .media
  • .holiday
The Business Week article - New Domain Names are in the Works has more information on the latest domain names.

This gives you a wealth of extra choice in deciding what you want to name your website and it's likely that these extensions will be become important for SEO (appearing high with search engines) too.

Given that there's more choice in what to call your website, how do you go about deciding on your domain name?  The infographic gives some suggestions that are important to consider when deciding what to name it, both from a user-friendliness perspective and from an SEO perspective, whether you're looking to launch your website locally, nationally or internationally.

The "New choices for domain names for your website" infographic was designed by Allison Carmichael at Indigoextra Ltd, a creative multilingual web design and SEO company.  Allison has 2 boys and created the infographic to compare naming a new baby with choosing the name of your website.  It wouldn't surprise me if people put as much thought into both!

Allison lives in Montpellier, South France and is a film fanatic of all genres (although there's only a few French films she likes) and is home educating her two boys.  For work, Allison is the Art Director of Indigoextra Ltd and runs the graphic design team.

Does Online Advertising Really Work?

Online Advertising

Does online advertising really work? Yes it does.
A lot of people still doubt whether online advertising really works and whether it is of any benefit to their business. Some still opt for old school methods placing adverts in the yellow pages or by relying on word of mouth. Although beneficial to some degree, it's not as effective or cost effective as advertising online. Besides with the growth of the internet and the worlds heavy dependence on it, it makes sense to be where everyone is searching for their solutions.

Unfortunately for the people who have yet to venture down this path, with this current economy where word of mouth and the yellow pages just aren’t enough, they are being forced (positively) to consider alternatives.

Why doesn't it work?
Of course there are people who have tried online advertising and concluded it doesn’t work. This is probably due to a lack of knowledge and expertise when it comes to online advertising. To get the best from your advertising it takes a trained professional to manage your account, although the idea sounds costly, it would save you a lot of money in the long run.

Where to advertise?
Of course advertising will not work if you are advertising in the wrong place. There are a vast amount of platforms to advertise through but the for runner is Google. It makes sense when millions of people take to google daily looking for products, solutions and businesses. Google operates on two networks, the search network (where people are looking for your product or service by googling keyword terms) and the display network (ads and banners that appear on websites, related to your business). There are clearly obvious differences. Firstly, the search network is full of people actively searching for what your business offers, whether that be a solution to a problem or a particular product. the display network is considered interruption marketing because you are displaying ads to people on other websites who may not be interested in your products or service at all. The hope is you grab their attention and they decide you have something to potentially offer.

Be specific
Advertising will also not work if you are general. On the search network (keyword based) if you are not specific enough with your keywords, likely-hood is you will pay a lot of money for traffic (clicks) which may be of no value to you at all. For example, advertising that you sell cheese by using the keyword cheese is far too general. However advertising that you sell Stilton cheese is more specific. The more specific you can be the more reliable your traffic will be and you increase your chances of qualifying leads more often. On the display network aim for high volume traffic websites again will only be detrimental. Advertising that you sell cheese on a garden furniture website is probably not going to benefit your business, rather choose food related websites or recipe blogs.

With that said, if your product is considered an impulse buy, you can do very well from advertising in irrelevant places but there is no guarantee.

The solution and answer is pretty simple. Online advertising does work, if, you advertise in the right place and in the right manner. According to Sound Solutions Internet online advertising can help increase your revenue 10 fold. Investing into the right market place can be very benefical for your business.

Mike Lewis - I'm a retail business owner who uses Google Ad words. I have had a lot of success and would highly recommend it.

SEO Trends in 2014

SEO Trends in 2014

Web content is still in demand however with more focus on social media, will SEO still be needed? The answer is yes. However, there will be changes on what works and what brings more audience. SEO will not die out, but will evolve based on marketing trends. Here are some trends predicted to be on rise this year for SEO.

Mobile SEO
More people are online via mobile phones and tablets. With that, website developers are focusing more in developing better mobile navigation as well. How does this affect SEO and content? You’ll notice that search a particular keyword or phrase gives different results from a mobile phone than a desktop browser. Search engines have evolved and adapted to this demand by considering couple new variables available through mobile users. For example, most mobile phones can gather user’s geographical location. Search results will focus on content that are location or geography-based. When searching for “Yoga course” while you’re in Bali, instead of showing the top website with most keywords and backlinks, it will show among its top results, websites for yoga centers that are in Bali itself. There will be more demand for content and SEO that mentions geographical context.

Social Media’s influence
Social networks and sites have becomes last year’s main tool for marketing. This year, it will grow more and social media’s influence on SEO will be more noticeable as search engines will update their algorithms based on this demand. More people are opening Facebook pages rather than a brand’s homepage. Why? It contains more updated content and gives better representation of a business’ reputation and overall image. Notice when you search a keyword or phrase online, at the first set of results, it will most likely include facebook pages that mentions the keyword you search. Unlike before, Facebook pages will only show up if you include the word ‘facebook’ in the search box. Same goes with other social media sites like Pinterest and Google+.

Google’s Hummingbird
Google has evolved with by creating its latest algorithm ‘Hummingbird’. Comparisons on SEO results now result on what answers the search query, rather than relying on backlinks and content with too much keywords. With this, SEO has evolved from keywords to information. For example, when searching for a medical keyword or phrase, results page will now display websites that provide more information, with longer content, rather than those simple articles than spin words into a prolonged introduction or overview. Search the word “cancer”, and notice that the first page shows cancer society sites, medical websites and latest news about cancer, rather than “about cancer articles from content archives. There will be higher demand for quality content that actually gives core knowledge rather than spinned articles that only repeats keywords again and again.

Content Spinning will eventually die out
Recycled information and spinners will not work as effectively as before. Website owners who hire spinners to cut costs will only drive there page ranking down. Readers will demand quality fresh content, and search engines will do that as well.

Link Spamming
With the greater focus on quality content, tools that bombard backlinks will no longer be an effective SEO technique. Low quality and high quantity backlinks will only kill a website. What will work this year will be articles with less but high quality backlinks that lead to relevant information-rich websites.

Experts and Authors
With the observed changes in Google’s search algorithm, and the demand for content that answers search queries, there will be an increasing demand for authors who are experts in their own niche. Brands will hire more writers who have more experience and can give precise answers on their articles. There will be a new wave of authors and those who are experts in their own skill will be the SEO writers this year.

Daniel Mathews is a representative of Hotelscan.com. Hotelscan.com helps to find the best hotels in Kuala Lumpur.

The Heart Of Successful Entrepreneurship

The Heart Of Successful Entrepreneurship
Love your consumers and they will definitely love you back. In the world of entrepreneurship, there is no other way to be successful and to stay ahead than to captivate not only the eyes and the hearts of clients, but to also win over their trust. Your business may be wrapped up in gold and silver and the packaging may be perfect, but what determines the longevity of your business is your capability to respond to what your consumers need and want.

Surely, there are millions of online giants out there, but never should you think that you are not capable of reaching their position. Like you, they have started small once and one thing you should do is learn from their mistakes and triumphs because if life is a continuous process of growth and learning, so is entrepreneurship. It is never stagnant and you must never be complacent. Your main goal should be to properly deliver what your clients want and keep them happy. Your clients are the mirror of your business. If you are doing great, your clients are satisfied, but if it is the other way around, prepare for their frowns and grumps of dissatisfaction.

Online Engagement
The best thing about social networking sites like Facebook and Twitter is that they can be your channels and they can be your bridge to a better and brighter future. But first, you must also determine the goals and the target of your business before you choose a site that can be the best marketing strategy for your company. A lot of people have been successful because of these and all you have to do is strategize. Instagram, for example, is the major reason behind the success of many online clothing shops. Since a lot of Instagram users are engaged in looking for stuffs that can be bought online, a lot have taken this as an opportunity and created their own online clothing accounts.So if you are planningto create a web page of your own, look for a way to have a strong presence in the Internet, and make sure that the channels you’ll use are appropriate.

Reviews
The review of your online visitors/clients is a very important factor in determining your chances of succeeding online. Of course, no one wants a negative review, especially if there are comments from clients infuriated by your lousy service. This bad publicity could be a major factor that can bring your business down. In the first place, you should never give your consumers reason to despise your web page. Instead, you must provide them the best service you can offer and never forget to listen to what they have to say. Through this, you will be able to improve your company and maintain loyalty from your consumers. Also, once you here negative comments from them, you should not respond angrily because you must maintain professionalism at all times.
Listening is the heart of any successful relationship and it is your key to the longevity of your business. Through listening and giving the best of what you can offer, you’d get so much more in return—the trust and loyalty of your consumers. 

Dorothy Matthews is one of the people behind Big Drop, a responsive web design company  that will meet your expectations and suit your originality.

Choosing between PPC and SEO

seo, ppc, pay per click, marketing, france, ppc advertising, french, multilingual, Choosing between PPC and SEO

If you’re entering a foreign marketplace like France, then choosing whether to use PPC (Pay Per Click) or SEO (Search Engine Optimization) to promote your business can be difficult.

This infographic gives some guidelines about when to choose SEO and when to choose PPC.  If you’re promoting your site in a language that you don’t speak particularly well, then PPC is obviously the easier route, as it means that you only need to translate your PPC ads and your site (yes, if you’re targeting France, then it’s still essential to have your site in French, even with PPC).

Let’s assume you speak the language fluently.  If so, then PPC generates immediate results on the day you place the ad, however if you stop paying for the ad then the results disappear just as immediately.  SEO on the other hand takes a while to start, but if done well will generate organic traffic for years to come with just a minimal top up.

If you go the SEO route, it’s essential to use a company that’s familiar with the latest Google algorithms.  These days links have to be high quality and relevant to be effective.  As the infographic shows, it’s not always necessary to choose between them and you can use SEO for some keywords and PPC for others.

The infographic was written by Martin Woods, the SEO Director of the French SEO Team at Indigoextra Ltd.  Based in the UK and Montpellier, France, the team offer SEO in English, French, German and Spanish.

When he’s not unravelling the ever-changing puzzle of SEO, Martin loves unravelling and creating cryptic crosswords and has written over 500 crosswords for The Big Issue in the North, a homeless charity.  He home educates his two boys and also enjoys skiing, reading and walks in the beautiful countryside that South France offers.