How Social Networking Impacts People Life

Social media has made an impact on our lives in more ways than one. It not only has changed the way we communicate, but has also allowed us to expand our networking group.

Here are some top areas of our life that social media has strongly affected.

How we do Business
Not too long ago, advertising your business meant a good amount of capital investment. But not so anymore, thanks largely to social networking sites, like Facebook, Twitter, and the like.

Today, almost every business has a presence on these networking sites—and for good reasons. One, advertising online doesn’t cost much. Second, the potential to reach out to a bigger audience group is tremendous (Millions of people log in to Facebook, Twitter, YouTube, etc. every day.). A recently-published article in a leading international daily has concluded that for most small businesses with no ad budget, Twitter is the sole source of marketing that is one of the examples of social media marketing.

With that said, advertising is not the only thing in which social networking sites have proved useful. They also help small businesses collaborate with others and find new employees through Twitter searches, interest-focused Facebook groups, and niche social networking sites. 

How we Connect with other People

Most of us like connecting with people who share our interests, and there is no better place to find and connect with like-minded people than social networking sites. Even if your area of interest is a little different than those of the majority of people, for example 16th century poetry, you are likely to find a Facebook group about it or many other people with interest in it on Twitter.

According to a recent study, the time we spend on online networking sites has increased many times over the last few years. While Facebook is still used mostly for connecting and staying in touch with friends, almost half of Twitter users use it to stay connected with their friends.

No doubt, there’s only so much that one can share on Twitter and Facebook. However, people regularly expand their online interactions to in-person meetings.

How we get our News

Each morning, many social networking site users check out the stories posted by their friends and people they are following before logging on to a news site or reading an actual newspaper, partly because of the ‘trust’ factor; after all, these are the people we have chosen to follow.

However, this is not to say that RSS feeds are not being used anymore to stay up-to-date on publications and blogs of interest, because they are. In fact, they are just as popular today as before. However, the list of sources worthy of our attention has grown significantly in the last few years. Moreover, social media gives us a chance to not only get our daily dose of latest news, but to also talk about it with the person posting it.

How we Raise our Voice

Social media increasingly is being used by people to run a social awareness campaign or to raise a voice about things important to them. And with more and more people joining social networking sites, this trend will only get stronger.

About the Author:

Vaishnavi Agrawal loves pursuing excellence through writing and have a passion for technology. She has successfully managed and run personal technology magazines and websites. She currently writes for Intellipaat, a global training company that provides e-learning and professional certification training.

The courses offered by Intellipaat address the unique needs of working professionals. She is based out of Pune and has an experience of 6 years in the field of content writing and blogging. Her work has been published on various sites related to Tableau Training, Hadoop Training, Digital Marketing and more.

A Quick Fix: 5 Common Smartphone Problems and How to Fix Them

A smartphone or a mobile phone is the one gadget most people cannot leave home without. It’s used by everyone no matter what age- Adults use their mobile phones to store important information, send emails and communicate with coworkers. Teenagers use mobile phones for access to the internet or social media. Young or old, a smartphone has become a necessity. Unfortunately, our phones are also prone to damage and malfunction.
Because of our constant use for it, we often don’t have time to go to a service center to have our phones fixed. What you don’t know is that some common smartphone problems can easily be fixed by you! So save yourself a trip to the service center.

Here are 5 common smartphone problems and how to fix them!

1. Battery Problems:
Every mobile phone needs a battery, without it, your smartphone will not work. The battery is also one of the reasons why we experience phone overheating. Have you found yourself thinking “why does my phone get hot?” or instances when you want to scream “my phone won't charge?” You are not alone. Battery problems are fairly common for all mobile phones.

2. Performance Bug:
Have you experienced mobile hanging? Top Ten Problems says “Slow processing happens due to the less space in internal storage or may be some apps are used frequently. When needing a phone to work efficiently and what a user gets is slow processing. Slow processing may also occur due to the excess use of the apps that are heavy in storage. Proper optimizing and cleaning of apps can eliminate this slow processing problems.”

3. Storage -
This is a common problem for iPhone users especially those who have purchased 16GB iPhones. Over time, you realize that you are in need of more storage space and unfortunately, you need to delete unused apps. Purge your mobile phone of photos, data and other information that you no longer need.

If your mobile phone has a memory card slot then purchase memory cards in
the form of microSD cards. Geek Squad UK says “The best way to gain the largest amount of free space on your smartphone is to add or upgrade a memory card. Many Android and Blackberry handsets come with a memory card slot which
take MicroSD cards as standard and are used for boosting the phone's storage
capacity. If you are the owner of a Windows phone, a quick check of your manual
should confirm whether additional storage can be added (support for MicroSD
cards was brought in with the Windows Phone 8 handsets). If you are the owner
of an iPhone, the amount of available memory is decided when you purchase the
handset and cannot be expanded any further.”

4. Weak or No Signal:  When your smartphone all of a sudden, is unable to receive calls or messages and the signal indicator shows weak or no signal then worry not! In most cases, the problem lies with your data provider or the area coverage. Sometimes we enter rooms or fall into places where signals are really weak. A quick solution to this is to do a quick restart and soon, all your messages will come in again. Alternatively, you can also move to an area where there’s improved signal strength. There are many factors that could disrupt signal strength and moving to another area could easily solve your problem.

5. Cracked Screens or Immersion in Water:
Accidents happen and unfortunately water and electronics are not a good mix as well as your smartphone taking a tumble down the staircase. Sometimes these accidents can be prevented with the help of sturdy mobile phone cases. They may be expensive but investing in mobile phone cases can save your phone from a cracked screen or from water entering its ports. Another fail safe protection for your smartphone is gadget insurance.

Have you experienced any of these
common smartphone problems? What solutions did you take in order to fix it?
Share your ideas and experiences in the comments section below.

Bio: Joel Ekstein is an eCommerce retail expert with over 12 years experience
in the industry. He has had experience in buyer and inventory forecasting, marketing, and expanding customer base in new markets. Instead of the notion that offering 100% customer satisfaction hurts 20% of profit, Joel has proved that 100% customer satisfaction increases customer engagement and customer base which leads to 25% profit increase. |

How IOT is all set to Revolutionize the Marketing Industry?

How IOT is all set to Revolutionize the Marketing Industry?

The internet of things has gained traction since the value derived from data has considerably increased. The big data technology has provided organizations capabilities to make sense of their unstructured data. This has given way for more number of objects with embedded computing to collect more and more data. The trends indicate that by 2020 a staggering 50 billion objects with embedded computing systems would be bringing about revolutionary changes in the world.

One of the major changes that internet has brought in recent years is evolution of social media which is now becoming epicenter of online marketing. Similarly mobile internet backed by growth of Smartphone market has provided marketers an opportunity to collect real time information about their customers.

Customer Feedback through IOT

In today’s competitive market, internet has provided customers with knowledge and easily available options to select the best products at best prices. This implicates invoking customer loyalty is a big challenge for marketers.  The best way to counter this problem is to get feedback from the customer to tailor made the product or service according to customer preference.  The customers are less interested in providing feedbacks when they have plenty of options. The IOT devices with embedded computing and sensors can easily track the customer experience of the product. For example a sensor in a car can give car makers an idea on the usage pattern and performance overview of their product. This means instant feedback can be obtained which will help marketers to improve the product to suit customer preference.

Self Maintenance for better Customer Experience

One of the biggest reasons for customer dissatisfaction with a product or a service is when they have to call the technical support team after product or service is down.  A good product or service with a bad maintenance process can make customers switch to other brands. The IOT can support self diagnostics and through constant monitoring IOT objects can contact the support team before the product goes down altogether. For example, you are visited by an electrician to repair your air conditioner even before you made any call or even noticed that your cooling system is ineffective. This will create a wow effect amongst the customer with a maintenance process exceeding customer expectation.

Social Media Marketing through IOT

Social media channels like Twitter, Facebook, Pinterest etc have become a make or break branding platform for all the organizations irrespective of their size. Social media marketing efforts are easier to implement and much easier to monitor. There is an upsurge in organic traffic of the websites due to social media marketing. IOT will be the next big thing in the social media marketing trend as they can be optimized to generate automated posts. IOT can play a major role in observing social media communities to effectively target audience.  This will help marketers in keeping one step ahead of the coming trends to bank on them.

IOT has a huge potential to implement path breaking marketing strategies. More and more adoption of IOT technology will force marketers to innovate their marketing with the help of this technology. The combination of IOT and big data will provide unprecedented business intelligence to marketers which will evolve the whole marketing industry.

About the Author:

Vaishnavi Agrawal loves pursuing excellence through writing and have a passion for technology. She has successfully managed and run personal technology magazines and websites. She currently writes for Intellipaat, a global training company that provides e-learning and professional certification training.

The courses offered by Intellipaat address the unique needs of working professionals. She is based out of Bangalore and has an experience of 5 years in the field of content writing and blogging. Her work has been published on various sites related to Hadoop Training, Big Data, Business Intelligence, Cloud Computing, IT, SAP, Project Management and more.